What do I think about the Dove Campain for real beauty?
Well, I believe what the commercial shows is true. There are alot of women out there that do alot of things to their body to have the "look" that they dream of. So the point of the ad is for them to show women that true and real beauty is the right direction to follow. This commerical does show a positive attitude, because it shows how humans get influenced easily and are not always satified with their look. I think the little girl is to show how children get influenced as they see all of this go on around the world from television, friends, family, and by everyone who either wears make up, or does some type of surgery to there body. Also to think of it, how many girls do u see walking down the hall that aren't wearing some type of makeup on their face? theres a few that dont, but majority of them do. Im proud to say I DO NOT WEAR MAKEUP, only when I go out id wear eye liner. but I have natural features already, and everyone should be proud of their look. Positive Ad.
Now about the Axe Effect Campain Ads...
I dont know why they would put out the ad where it has all the women running after the man when he sprayed his axe. Honestly just thinking of it makes me laugh because ladies we all know its not true. This ad on the other case is not promoting the product for a good cause, but promoting it because they want the sales. They are trying to boost male confidence showing that if they spray the axe on them they would get millions of girls, which is every mans dream to get alot of girls. Now, do you really believe this is true?, as I said it's just to catch males attension to make money. Negitive Ad.
Lastly, do I believe that a 'parent' company has some responsibility to ensure that all of their different sectors uphold the same sort of beliefs or values?
Yes of course I do believe that a 'parent' company has some responsibility to ensure that all of their different sectors uphold the same sort of beliefs or values, because then this way people would more get an understanding about if the company actually cares about them or if they are just in the business because of the money and publicity. Having a positive ad, and then having a negative ad plays around with consumers head because first the ads were "Dont wear makeup, dont do surgery, use your real beauty" then they went to " Use this axe spray and ladies will be all over you." Its too confusing.